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There are many reasons why you need to develop a marketing strategy prior to your book launch, but for this article, there are three main points that you must digest to have your plan, hopefully, succeed much of the time. 1. It needs to be natural. The more natural your marketing strategy, the more it [...]

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Visuals are key to marketing any and everything, whether it be toys, appliances and oh yeah – books.  When discussing books, no, book trailers aren’t necessary, but they can do so much for a book – positively speaking.   I’ve been in the business for over ten years now, and I must say that having [...]

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Blogging is a bit of story telling your way, whether it be news with your own spin, personalized, celebrity, fashion or just randomness because the list can go on.  The most important thing you want to create is a broader audience.  What’s the sense in blogging for years and years and absolutely no one is [...]

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It happens.  We get into the rut of writing so much on social media until we adopt shorter, more convenient ways to be understood.  For instance, Twitter allows for 140 characters when posting publicly while cell phone usage with texting and posting to social media calls for key strokes that are far faster to use [...]

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What exactly is a misrepresentation?  A misrepresentation, according to our topic of being an author, is something done in order to deceive, or provide false information or impression about in order to further your goals or destroy someone else’s.  In either case, there is much, and I mean much, misrepresentations going on in the literary [...]

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One thing that I recall about school is that from the time we all learned to read and write, the focus was to become better with each year.  By the time we graduated, it was required that everyone knew how to pass what was called the Exit Exam which forced each student to show what [...]

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Did you know that readers have expectations, and did you realize that some of their expectations are super high as far as what they want from your books?  The real question is are you able to pull off satisfying your readers each and every time you release a novel or nonfiction work of art?  If [...]

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So you want to write, and you want to write something that is so intriguing that it moves everyone around you.  The problem is that you have absolutely no idea where to begin.  No matter what you do, you can’t find any inspiration from within yourself or your surroundings.  There may be a couple of [...]

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Here is the question that has really stomped writers this day in age with so many books being released on an ongoing basis – Is my book’s success truly going to be based on the book cover?  The answer is yes and no.  Let me explain. There is this craze going on right now called [...]

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You were born with, and it distinguishes you from everyone else.  It’s called your voice! When you wake up in the morning and go to bed at night, those familiar with you know who you are without even seeing you because they know you by it.  Fact is, many people know you well enough to [...]

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Knowledge is power.  The more you know, the more you grow, and that is in any area of your life, including your career in writing.  When I was younger, I read entirely too much, never realizing that it would create such a great foundation for me presently as an author and blogger.  One of the [...]

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Thinking about going on a book tour, and this may even be your very first? There are certainly some things you may want to prepare for encountering prior to getting to your destinations. I’ve been all the way to Miami, Florida to the states the border the Great Lakes, and all FIVE star hotels definitely [...]

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Nothing can last without the proper framework, including a story. Before I ever start a story, I know the basic framework, or structure, of the story that I am to build upon. There are items such as organization and the makeup of the story that should be built prior to even beginning, and for many [...]

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Aspiring authors tend to have one predominant question in mind, and that question is what are the main differences between signing with a publisher and deciding to go self- published at the completion of their books. It’s a great question and below are a list of the major differences both have.  In the video, I [...]

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Have you noticed the movement?  Many people want a literary career, especially now that there is an easier way to get their projects on the market digitally.  Self publishing has become easy enough for everyone to get involved if they so desire, but even though that is easy, having longevity in the writing world may [...]

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When writing, be prepared to create a variety of ways to speak on paper.  Readers tend to recognize redundancy, and the last thing a writer wants is to bore the life out of their audience by being repetitive with word usage and sentence structure. For instance, use dependent clauses when starting starting a fresh idea [...]

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Let’s face it. Things can be brutal when trying to market, or promote, your upcoming book, especially if self-published. Have you ever found it desperately time consuming to keep up with the fast pace of not only getting the book prepared for release, but making certain that the people around you know about it at [...]

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To the writer, every word counts. When every word counts in your story, however, you don’t want those same words to have a negative impact, only a positive one. Therefore, upon editing, be certain to carve away, or trim down, wherever necessary, especially when it comes to redundancy. Many times, trimming down your story is [...]

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Facebook has rolled out a brand new way to allow people to have control over what content they see, and the new way to view your timeline is who you want to see FIRST. That’s right! If you go into your Facebook SETTINGS(top right/upside down triangle symbol) and scroll down to News Feed Preferences, it [...]

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Writers have various styles, however, within that style, don’t allow an overflow of details to detract from the story. Giving far too many details about what a room looks like doesn’t move the story at all, especially if the way the room looks takes up three pages of the book. By the time the readers [...]